Mumbai: Amazon has announced a partnership with Bollywood star Amitabh Bachchan that will bring his voice to Amazon's digital assistant, making him the first Indian celebrity voice on Alexa.
Set to be launched in 2021, the Bachchan Alexa skill will offer jokes, weather, advice, shayaris (Urdu poetry), motivational quotes, and more.
If you own an Amazon Echo speaker, just say the phrase-- ''Hey Alexa, Say hello to Amitabh Bachchan". The superstar will speak to you and interact with Alexa for a few minutes.
However, the full-fledged response feature with Amitabh Bachchan's voice will only be available early next year in India as a paid experience.
“Technology has always given me an opportunity to adapt to new form,” Bachchan said in a mailed statement.
“Be it in movies, TV shows, podcasts and now, I am excited to create this voice experience in partnership with Amazon and Alexa. With voice technology, we are building something to engage more effectively with my audience and well-wishers,” he added.
“Mr Bachchan's voice is truly memorable for any Indian who has grown-up with Bollywood. This combination delivers a perfect pitch to further delight and simplify the lives of our customers. We are excited to see how our customers will respond when they use Alexa and hear his voice,” said Amazon India's Alexa experiences leader Puneesh Kumar.
Alexa is available on Amazon Echo devices, Fire TV Stick, and many third-party phones, Bluetooth speakers, headphones, watches, and TVs. It's also available via the Alexa app, or the Amazon app on Android.
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